8 Things to Do: While There Is TikTok Limbo 2025

Who doesn’t know about TikTok? It isn’t just an app anymore, it’s a whole vibe. Whether you’re into dance challenges, cooking hacks, Gen Z humor, or oddly satisfying cleaning videos, TikTok has a corner for everyone.

And you’re not alone. As of 2025, over 1.5 billion people are scrolling, swiping, and double-tapping their way through TikTok every month. That’s nearly 1 in 5 people on the planet!

What started as a lip-sync app has turned into the fastest-growing social media platform in the world, with creators, brands, and everyday users building communities, going viral overnight, and even launching careers from their bedrooms.

But behind the scenes, the app is stuck in a tricky spot many call “TikTok limbo”. In this post, we’ll talk about it, and we’ll also give some tips to overcome TikTok Limbo. Why overcome it? Well, keep reading!

What is TikTok Limbo?

TikTok’s future in the U.S. has been kind of caught in a messy back-and-forth for quite some time now. The government has been concerned about issues like data privacy and national security, prompting it to tell TikTok’s parent company, ByteDance, to either sell off its U.S. business or risk being banned altogether.

But here’s the catch: even though the Supreme Court gave the green light to the ban, it hasn’t happened yet. Thanks to a few executive orders, TikTok’s been given more time to sort things out. So, for now, the app is still up and running in the U.S., but there’s a countdown ticking in the background.

This weird waiting game, where TikTok can keep going but still faces the threat of getting shut down or sold, is what people call “TikTok limbo.”

For creators and users, it’s a bit stressful. The platform’s buzzing and growing like always, but nobody knows what’s around the corner. Will there be a sale? Another delay? Or could the ban finally come through? Only time will tell.

8 tips to follow to overcome the TikTok Limbo

With all the recent uncertainty, many creators and brands are unsure what’s next. But don’t worry, there are ways to stay ahead. In this post, we’ll explore eight practical tips to help you adapt, stay visible, and keep growing, no matter what happens next.

Build your follower base beyond the TikTok platform

Let’s be honest. Depending only on TikTok right now feels a bit like building on shaky ground. With constant news about bans and policy changes, it’s wise to expand your digital presence. Start by showing up on other platforms like Instagram, YouTube, or even through a simple newsletter. Invite your followers to connect with you there, too.

This doesn’t mean abandoning TikTok, it just means protecting the community you’ve worked so hard to build. Plus, every platform offers something unique, whether it’s behind-the-scenes Stories or deeper conversations through longer videos. By spreading out, you create more stability and more ways to stay connected.

Connect with your fans directly

In a world where platforms can disappear overnight, building direct connections with your fans is more important than ever. Don’t just rely on algorithms, take control of your audience by creating personal touchpoints. Start a newsletter, open a private community, or set up a text list. These channels give you a reliable way to reach people, no matter what happens to TikTok or any other app.

Plus, direct connections often feel more genuine. Your fans get to hear from you, not just a For You Page. It’s a powerful way to strengthen loyalty, share updates, and grow a community that truly lasts.

Make sure you don’t have all your eggs in one basket

We’ve all heard the saying, “Don’t put all your eggs in one basket”, and it couldn’t be more true for content creators right now. If TikTok is your only platform, you’re putting your entire presence at risk. One ban, glitch, or account issue could set you back overnight.

Instead, spread your content and efforts across multiple platforms, such as YouTube, Instagram, a blog, and even email. That way, if one platform goes down, your audience and income don’t go with it. Think of it as building a safety net. It’s not about doing everything at once, it’s about being smart, stable, and ready for whatever comes next.

Think about community building with both free and exclusive media

If you’re thinking long-term, it’s time to shift your focus from just chasing views to actually building a community. Views are great, but real connection goes further. A good way to start? Offer a mix of free and exclusive content. Keep sharing value on your public socials, but also think about creating something more personal, like a private group, course, or subscriber-only space.

This balance gives everyone a way to engage. Your casual followers stay in the loop, while your most loyal fans get something special. And the best part? You’re building more than just numbers, you’re building trust that lasts, anywhere you go.

All in all, if you’ve ever dreamed of having your own online space where people can connect, share ideas, and grow together, FluentCommunity might be exactly what you need. It’s a WordPress plugin that helps you build a full-featured online community right inside your existing website. No need to deal with complicated platforms or expensive tools.

With FluentCommunity, you can easily let your users create profiles, join groups, post updates, chat in real time, and even run polls or surveys. It’s kind of like having your own private Facebook, but fully under your control.

Even better, it’s built to be fast, lightweight, and beginner-friendly. You don’t need to be a developer to set it up. If you know how to install a WordPress plugin, you’re good to go.

And here’s the best part: You own everything. Your data, your users, your rules. Whether you’re running a membership site, online course, or just want to build a space for your people, FluentCommunity makes it easy and fun.

So, if you’re ready to create a more meaningful space beyond social media, FluentCommunity gives you the tools to bring your people together, your way.

Your community is more than fans. It’s fellow creators, too

Your community isn’t just made up of fans, it includes fellow creators, too. These are the people who understand your journey, cheer you on, and often inspire your next idea. So, instead of only focusing on audience numbers, take time to connect with other creators in your space. Share tips, collaborate on content, and support each other’s growth. After all, when creators lift each other up, everyone wins. 

Plus, building these relationships can open doors to new audiences and fresh opportunities. In the long run, it’s not just about content, it’s about connection, creativity, and growing together as a community.

Use high-quality, original content

In a sea of endless scrolling, high-quality, original content is what makes you stand out. It’s not just about going viral, it’s about showing your unique voice, style, and story. While trends come and go, what truly sticks is content that feels real, thoughtful, and you. So instead of copying what everyone else is doing, take time to create something that reflects your personality and speaks directly to your audience.

Also, quality doesn’t always mean expensive gear or polished edits, it can be as simple as good lighting, clear audio, and a message that matters. Over time, original content builds trust, keeps people coming back, and gives you a stronger foundation across platforms. Especially with all the TikTok uncertainty, strong content will carry you, wherever you go. 

In short, your creativity is your biggest asset. So use it wisely, stay true to your voice, and keep raising the bar for what you share.

Avoid trigger words or controversial topics

In today’s fast-moving digital world, it’s easy to get caught up in trends that spark attention, but not all attention is good. That’s why it’s smart to avoid trigger words or overly controversial topics, especially if you’re trying to grow a loyal, long-term audience. 

While hot takes might bring quick views, they can also lead to misunderstandings, arguments, or even platform penalties. Instead, focus on content that adds value, makes people feel good, or encourages thoughtful conversation. It’s okay to have opinions, but framing them with care makes a big difference. Also, every platform has its own guidelines, and crossing the line (even unintentionally) could hurt your reach or get your content removed.

In the end, you want your community to feel safe, respected, and connected. So before posting, take a moment to ask yourself: “Is this helpful, kind, and true to my brand?” Staying thoughtful helps you grow with integrity.

Be consistent, not just viral-dependent

Going viral feels great, but it’s not a strategy you can count on. What truly builds a lasting presence is consistency. Showing up regularly, whether or not the algorithm favors you that day, builds trust with your audience. They begin to expect your content, look forward to it, and feel connected to your journey.

Of course, everyone loves a viral moment. But depending on it can lead to burnout and frustration. Instead, focus on posting with purpose: create a schedule, stick to your niche, and keep delivering value. Over time, that steady effort adds up in a big way.

On the other hand, platforms tend to reward creators who are consistent. The more active and reliable you are, the more likely your content is to get seen. So even if you’re not blowing up overnight, you’re building something stronger, a loyal audience that sticks around, not just scrolls past.

Life in TikTok Limbo

Is TikTok Back to Normal? Well, kind of.

After a brief U.S. outage that caused a 36% drop in video uploads, TikTok viewership quickly rebounded, according to Tubular Labs. The biggest surge? Videos about the outage itself and alternatives like RedNote.

While TikTok’s fate remains uncertain, thanks to ongoing political and legal drama, its influence is still massive. Between January 17–19, the app’s top U.S. video, a reaction to the Supreme Court decision, racked up 152 million views. And creators like Charli D’Amelio aren’t jumping ship just yet. She alone posted 27 videos during that time, pulling in nearly a billion views.

So, will users migrate to Reels or YouTube Shorts if TikTok disappears? That’s the big question. Gen Z, who drives much of TikTok’s success, sees Instagram as “old people’s” territory, and Shorts may not scratch the same dopamine itch.

Interestingly, while short-form content is ruling everywhere, platforms aren’t interchangeable. As one producer noted, the same show attracts a 22-year-old on TikTok, but a 35-year-old on Reels, proving the algorithms (and vibes) differ.

In short, TikTok may be shaky politically, but its hold on culture is strong. Whether it survives or not, creators and platforms alike are scrambling to figure out what comes next.

In the end

Platforms like TikTok can feel shaky these days. But here’s the good news: you don’t have to rely on algorithms or trends to keep growing. By showing up consistently, connecting with your audience in real ways, and spreading your presence across platforms, you’re building something much stronger than just viral moments.

At the end of the day, it’s not about chasing views, it’s about creating value, staying true to yourself, and building a community that sticks with you, no matter where you go. So take a breath, trust your process, and keep going. You’ve got this, and your people are out there waiting for more of you.